The COTURE Buyer Protocol

This is the master checklist for Natalie. It maps every Compass One task to a specific COTURE action, email template, or digital guide.

Goal: To be predictive, not reactive. The client should never have to ask "What's next?"

01

Setup & Initial Contact

Create Contact & Tag in CRM

Natalie

Tag as 'Lead' or 'Active Buyer'. Add to 'COTURE Newsletter' group.

Send 'Welcome to COTURE' Email

Client Visible
Natalie

The first touchpoint. Sets the tone of 'Sanctuary'.

Create Buyer Guide Link

Natalie

Generate a unique link or PDF of the Buyer Guide for this client.

02

Nurturing & Consultation

Schedule Consultation Meeting

Client Visible
Natalie

Confirm time and location (Office or Zoom). Send calendar invite.

Send 'Pre-Consultation' Prep

Client Visible
Natalie

Includes the 'Buyer Questionnaire' link to gather criteria before we meet.

Prepare 'The Edit' Preview

Brittney

Create a Compass Collection with 3-5 'Teaser' properties based on initial intake.

Consultation Follow-Up

Client Visible
Natalie

IMMEDIATELY after meeting. Recap goals, link to Buyer Guide, and confirm next steps.

03

The Search (Active)

Set Up Compass Collection

Client Visible
Natalie

Naming Convention: 'Client Name x COTURE'. Invite client.

Weekly 'The Edit' Update

Client Visible
Brittney

Every Friday. Curate new listings, remove sold ones. Add comments.

Schedule Tour Itinerary

Client Visible
Natalie

When client requests showings. Create a logical route. Print MLS sheets.

04

Under Contract

Send 'Under Contract' Roadmap

Client Visible
Natalie

The 'Deep Breath' email. Outlines key dates: Inspection, Appraisal, Closing.

Schedule Inspections

Client Visible
Natalie

Coordinate General, Radon, Termite. Send 'Inspection Protocol' link for review.

Send 'Utility Concierge' List

Client Visible
Natalie

2 weeks before closing. List of providers to call.

Schedule Final Walkthrough

Client Visible
Natalie

Confirm time with client and listing agent.

05

Closing & Beyond

Closing Day Celebration

Client Visible
Brittney

Coordinate key handoff and closing gift.

Send 'Welcome Home' Guide

Client Visible
Natalie

Digital packet with local recommendations and home maintenance tips.

Post-Close Check-in (30 Days)

Client Visible
Natalie

Ensure they are settled. Ask for review/referral.